The firm of L’Alcora continues in its clear commitment to the Valencian fair in 2015, presenting a renovated stand where the star attractions are the state-of-the-art metallic glosses, in contrast with the natural and industrial finishes that are focused on European markets.
February 9th, 2015.- AZTECA is once again present in the CEVISAMA trade fair with the intention of showing its customers and visitors a wide offer of products and services prepared exclusively for this event. With the construction of a stand of more than 480 m2, located on Level 3, Pavilion 2, Stand B-28, AZTECA has prepared an offer similar to the one of recent years concerning exhibition space, but highly renovated in its structure and design, showing a strong commitment to the most cutting-edge decoration trends.
Glossy, metallic finishes, evoking luxury and modernity, take on special protagonism with the launch of the spectacular SMART LUX, EMOTION and MAGIC series. The suggestions in black and white, the reliefs and the lappato finishes of these collections of porcelain stoneware make it possible to create exclusive environments of high aesthetic value, which at AZTECA are included under the trend known as “METALLIC & DECORATIVE”. The new metallic series NAVY, in the 30×90 and 60×60 formats, completes the offer in this trend, which occupies a preferential space along the stand of this fair.
In contrast, the other strong bid continues to be the finishes that come from inspiration in nature. Thus, suggestions are added to the trend “NATURAL ELEMENTS” such as the new ELITE and NORDIC series, also present with the dual aspects of cladding and flooring in the most successful AZTECA formats (30×90, 31×75 and 60×60), and that complement the existing offer with their cotto and petreo designs, respectively.
Special mention within this trend to the launch of two new offers in ceramic woods: the ASPEN and ATLAS LUX series, which serve as presentation of the new extra-long format of 20×120 porcelain stoneware. These collections become new alternatives to the woods already existing in the range, providing a bigger-than-usual size, with 20×120 cm boards, and in the case of the ASPEN, with a clearly novel and innovative design and finish.
The “INDUSTRIAL & MINIMAL”, “NEW TRADITIONAL” and “FULL COLORS” trends complete the decoration offer of the brand for the fair. The wide variety of collections within these state-of-the-art trends offers solutions in design and quality to the most demanding consumers in the world of decoration and the habitat.
DISNEY, PRESENT ONCE AGAIN AT CEVISAMA.
The DISNEY characters present in the AZTECA ceramic collections continue with their differentiated space in the value proposal offered by the brand. As in the previous edition, at the stand, preferential environments and uses are proposed for the wide range of ceramic components that form the DISNEY licence managed by AZTECA.
MICKEY MOUSE and RAYO McQUEEN, together with their friends, continue to become standard-bearers and stars of the aesthetic proposals for bathrooms and children’s spaces that AZTECA offers in its DISNEY zone, without forgetting the more universal focus of the CLASSIC MICKEY collection, valid for spaces of the habitat beyond the children’s area, given its rich “vintage” style aesthetic.
AZTECA completes its offer at CEVISAMA 2015 with some of the brand’s bids: the combination of ceramic with other materials of the habitat and interior design, such as natural stone (BRICK SOFT series) and glass (SOUL series); the new reliefs of cladding (ROCK, STRIP and TROP) in the 31×75 and 30×90 formats, given the great reception by the market of the volume finishes, and last year’s main launches, ARMONY, SYMPHONY and COSMOS, in different formats and finishes.